WORLD CUP 2026

Lincoln Road is home to South Florida’s official tournament retail store located at 1006 Lincoln Road, offering exclusive merchandise and apparel for fans from around the world.

Concacaf House Miami, open on select dates from June 11 through July 19, will serve as a free fan destination featuring interactive challenges, gaming stations, immersive content, live match viewing, children’s activities, limited-edition merchandise, art installations and exhibits celebrating the stories and culture of the region. 

From June 14 through July 11, 720 Lincoln Road will transform into a CONMEBOL takeover celebrating South American soccer culture through music, art, storytelling and interactive experiences. Visitors can explore a museum-style gallery, interactive soccer zones, youth skill labs, daily pop-ups and a striking “living tree” installation inspired by the neighborhoods, players and rhythms that define the game across South America. 

Outdoor installations and immersive brand moments will transform Lincoln Road into an interactive fan playground, inviting visitors to engage with soccer-inspired experiences across the promenade. 

Highlights include: 

• Oversized inflatable soccer balls representing Colombia, Germany, Japan and Saudi Arabia will be displayed throughout the district from June through late July. 
• A Family Game Day in collaboration with Soccer Stars on June 21 from 11 a.m. to 2 p.m., featuring interactive play, youth programming and community activities. 

Federation kits, souvenirs, official FIFA ball and accessories of several federations plus more souvenirs instore. Learn More>

Featuring daily activations from 6/15-7/19 and free giveaways for customers wearing their favorite team jerseys. Destination for your favorite team jerseys and more! 6/19 Enjoy free bites from local restaurant partners Fogo De Chao from 3pm-7pm. On 6/26-6/27 Portugal vs Colombia – Wear your favorite team jersey to be entered to win a raffle! 

Concacaf House Miami will open on Lincoln Road on select days between June 11 and July 19, 2026, creating a lively, free and open-to-the-public, fan destination in the heart of Miami Beach during FIFA World Cup 2026. Built around 41 for 1, the space is designed as Concacaf’s central expression during the global tournament. The space will showcase the Confederation’s 41 Member Associations through football, culture, and shared experience. The activation will feature interactive football challenges, immersive content, seated soccer, gaming stations, creative activities for children, limited edition merchandise, art installations, and exhibits highlighting memorabilia and stories from across the region. Fans can also enjoy unique details such as ice cream inspired by the flavors and cultures of Concacaf, making Concacaf House a fun and welcoming stop for both locals and visitors throughout the tournament.

ROM ROOTS TO SOUL: The Living Tree of South American Football by CONMEBOL

An immersive fan experience celebrating the roots of South American football. Centered around a striking “living tree” installation, the space brings to life the players, neighborhoods, rhythm, and culture that define the game. Visitors can explore a museum-style gallery, interactive football zones, and get up close to some of the most iconic trophies in South American football, including the CONMEBOL

Libertadores, CONMEBOL Copa América, CONMEBOL Sudamericana, and CONMEBOL Recopa. The experience also features kids’ skill labs, daily pop-ups, including appearances by football legends, brand activations, and live fan moments.

On the days of FIFA WC, we will be gifting Cypress & Grapevine 9mls with purchase. We will have a dedicated Instagram campaign, featuring the World Cup with Cypress & Grapevine as the star scent. Which we would love for you to include in your marketing campaign. We will also have soccer themed light bites on 6/27, 7/3, 7/11, and 7/18. As an addition to our Cypress & Grapevine Instagram campaign, we will also feature World Cup and general soccer trivia. Clients will have the opportunity to win samples and tote bags, if they answer correctly. Which will be posted as well by the Final to feature the clients who won. 

Oh Mexico will transform every match into a full soccer watch party experience, creating an immersive atmosphere with themed décor, high-energy vibes, and
fun soccer party favors for guests, including flags and festive giveaways that bring the spirit of the game to life. During games, guests can enjoy a special
offer featuring a beer bucket with five Michelob Ultra beers—recognized as the official beer of the FIFA World Cup—paired with fully loaded nachos, all for $40.
This experience is designed to bring fans together, elevate game day energy, and position Oh Mexico as a go-to destination to watch every match.

Havana 1957 World Cup Experience ⚽ Get ready to live the excitement of the FIFA World Cup at Havana 1957! Enjoy a full soccer ambiance with themed décor, exclusive souvenirs, and raffles for our guests throughout the tournament. Watch every match on our TVs while soaking in the energy of the game. Plus, don’t miss our special: Michelob Ultra beer buckets (5 beers for $30) — the official beer of the World Cup. Great games, great vibes, and great drinks… this is where fútbol comes to life. 

At Cortadito, we’ll be celebrating FIFA season with a limited-time Tres Leches Matcha — a playful twist blending the creamy sweetness of tres leches with vibrant matcha flavors. To bring the soccer spirit to life, all cups will feature fun, soccer-themed stickers for fans to enjoy throughout the tournament. We’ll also be highlighting our catering offerings with game-day boxes and special combo packages, perfect for watch parties, office gatherings, and match-day celebrations with friends and family. 

We are giving away 2 tickets to the FIFA World Cup Match in Miami!

•  Issabella’s presents Club ISSA, the place to watch the World Cup games this Summer. Join us for this special The World Cup Lounge at Issabella’s, 
• Sundowners. Spritzes. Football

Match Combo 

• A dedicated game-time offer designed for both individual guests and groups: 
• 1 Pizza or 1 Pasta + 1 non-alcoholic drink for $22.95 
• Beer Bucket: 5 beers for $29.95 

World Cup Happy Hour 

Special pricing on selected beverages available during match times to increase traffic and dwell time: 

• Beer: $5 
• Cocktails (including spritz): $7 
• Wine: $6 

Full match screenings across the venue with multiple screens throughout the building 

• A dedicated rooftop viewing experience (as previously discussed)
• The entire restaurant will be themed and activated around fútbol
• Special brunch activations in collaboration with partners 
• June 26: Large-scale celebration event ahead of the Colombia match, including live music, DJs, and full Andrés-style experience 
• June 27 (Colombia vs. Portugal): Major match day activation with full venue engagement 
• Additional brand activations currently being finalized 

Score big this soccer season with BOGO açaí bowls, BOGO for The Original Bowl 16oz.

Further activations pending.