LINCOLN ROAD BECOMES MIAMI BEACH’S FAN CENTRAL DURING THE SUMMER OF SOCCER
District-Wide Experiences to Include Live Match Screenings, Immersive Fan Activations, International Soccer Retail, Selfie Moments, Dining Specials & Programming
MIAMI BEACH, FL (May 11, 2026) –
This summer, Lincoln Road will transform into Miami Beach’s ultimate soccer destination, inviting fans to feel every goal and moment through a summer-long celebration inspired by the world’s biggest sporting event.
As the heart of Miami Beach’s international culture and entertainment scene, Lincoln Road will serve as Fan Central throughout the summer, offering visitors a one-of-a-kind open-air experience where global soccer culture comes to life through fashion, food, music and community. From immersive fan activations and live match screenings to international dining experiences and soccer-inspired public art, the district will capture the passion, energy and emotion that unite fans around the world.
Anchored by premier global soccer retailers including the official World Cup retail store, Adidas, Pelé Soccer, Culto Fútbol, Nike and more, Lincoln Road is uniquely positioned as one of South Florida’s leading
soccer lifestyle destinations where fans can view, shop, celebrate and experience the global spirit of the game in one iconic setting.
Throughout the summer, Lincoln Road’s campaign messaging—“Feel Every Goal. Feel Every Moment.” and “#PassionLivesHere”—will come to life across the district through colorful installations, branded activations and fan experiences designed to celebrate the excitement and culture surrounding the global game.
“Lincoln Road has always been a place where culture, creativity and international energy come together,” said Anabel Llopis, executive director of Lincoln Road. “This summer, we’re creating an experience where World Cup™ fans can feel every moment of the global game while discovering the unique businesses, restaurants and experiences that make Lincoln Road unlike anywhere else in Miami. Soccer Passion truly lives here.”
Fan Zones & Immersive Experiences
Experiential pop-ups and interactive fan destinations will energize the district throughout the summer.
Lincoln Road is home to South Florida’s official tournament retail store located at 1006 Lincoln Road, offering exclusive merchandise and apparel for fans from around the world.
Concacaf House Miami, open on select dates from June 11 through July 19, will serve as a free fan destination featuring interactive challenges, gaming stations, immersive content, live match viewing, children’s activities, limited-edition merchandise, art installations and exhibits celebrating the stories and culture of the region.
From June 14 through July 11, 720 Lincoln Road will transform into a CONMEBOL takeover celebrating South American soccer culture through music, art, storytelling and interactive experiences. Visitors can explore a museum-style gallery, interactive soccer zones, youth skill labs, daily pop-ups and a striking “living tree” installation inspired by the neighborhoods, players and rhythms that define the game across South America.
Outdoor installations and immersive brand moments will transform Lincoln Road into an interactive fan playground, inviting visitors to engage with soccer-inspired experiences across the promenade.
Highlights include:
- Oversized inflatable soccer balls representing Colombia, Germany, Japan and Saudi Arabia will be displayed throughout the district from June through late July.
- A Family Game Day in collaboration with Soccer Stars on June 21 from 11 a.m. to 2 p.m., featuring interactive play, youth programming and community activities.
Fashion Meets Soccer Culture
Home to globally recognized brands and specialty retailers, Lincoln Road blends soccer culture with Miami Beach style through a curated mix of apparel, footwear, merchandise and lifestyle experiences.
Fans can shop collections and gear from brands including Adidas, Nike, Pelé Soccer, Culto Fútbol and the official soccer retail stores, making Lincoln Road one of South Florida’s premier destinations for soccer-inspired fashion and fan culture.
Live Match Screenings, Cafés & Restaurants
Lincoln Road’s open-air cafés and restaurants will become gathering places for fans throughout the summer, with participating venues hosting live match screenings, themed food and beverage offerings and energetic watch-party atmospheres across the district.
Fans can catch matches at participating cafés and restaurants including:
- Andrés Carne de Res
- El Carnival Churrascaria
- Groovy’s
- Havana 1957
- IT, The Italian Trattoria
- Oh! Mexico
- Ole Ole Steakhouse
- Rosinella
- Spris Artisan Pizza
- + MORE
Restaurants and retailers across the district will further elevate the fan experience with themed menus and limited-time promotions: Highlights include:
- Andrés Carne de Res: The soul of Latin cuisine and celebration is hosting match screenings featuring a dedicated rooftop viewing experience as the entire restaurant themes itself to fútbol. Celebrate during the June 26-27 matches with live music and festivities to amp up the energy.
- Cortadito Coffee House: The Cuban coffee shop is celebrating with a limited-time Tres Leches Matcha with all cups featuring soccer-themed stickers. The café is also highlighting its catering offerings with game-day boxes and combo packages, perfect for watch parties, office gatherings and celebrations.
- Havana 1957: The restaurant is offering a full soccer ambience with themed decor, exclusive souvenirs and raffles throughout the tournament. Guests can watch every match on the restaurant’s TVs alongside Michelob Ultra beer buckets (five beers for $30).
- Issabella’s: The Mediterranean eatery presents Club ISSA, a special FIFA World Cup 26™ lounge made for sundowners, spritzes and soccer.
- IT, The Italian Trattoria: Diners can enjoy a variety of food and drink specials, including the prix-fixe Match Combo, featuring one pizza or pasta with a nonalcoholic drink, beer buckets and a festive happy hour with special pricing during matches. Guests wearing their national team jersey will receive 10% off their total bill.
- Macy’s: From June 15 through July 19, the legendary department store is offering daily activations, including local bites from Miami restaurant partners such as Fogo de Chão and free giveaways for customers wearing team jerseys for the Portugal vs. Colombia match June 26-27.
- Oh! Mexico: The Mexican restaurant is transforming every match into a high-energy watch party with themed decor, festive giveaways and a game-day special featuring a five-beer bucket of Michelob Ultra (the official beer of the FIFA World Cup 26™) paired with fully loaded nachos for $40.
- Prince Street Pizza: The iconic New York pizza shop is giving away two game tickets to lucky customers during the tournament season.
From morning matches and rooftop celebrations to late-night screening, Lincoln Road will bring fans together through the shared energy, passion and culture of the global game.
For more information and updates on summer programming, visit lincolnroad.com.
About the Lincoln Road District
Lincoln Road is Miami Beach’s vibrant, open-air promenade where the city’s energy and creativity come to life. Stretching across eight dynamic blocks, it’s South Florida’s largest pedestrian-only district, offering an unbeatable blend of world-class shopping, diverse dining and rich cultural experiences. With over 200 shops and restaurants, from renowned global brands to beloved local favorites, Lincoln Road is the ultimate destination for entertainment, inspiration and connection. Visitors can explore galleries, savor culinary delights and immerse themselves in a calendar brimming with community events and live performances. At its core are cultural landmarks like the historic Colony Theatre, the innovative New World Symphony and the iconic Fillmore Miami Beach, complemented by ever-changing public art displays. Whether strolling through the district’s palm-lined streets or discovering its cultural treasures, the road offers an experience that captures the essence of Miami Beach’s coastal vibrancy. Come see why Lincoln Road draws over 10.8 million visitors annually and be part of the energy that keeps this district thriving. Discover more at lincolnroad.com or follow on Instagram @lincolnrd.
