Congratulations on opening on Lincoln Road. What drew you to this district as the home for Toni Pons? 

Lincoln Road embodies a distinctive mix of fashion, culture and lifestyle that resonates with the spirit of Toni Pons. It’s a vibrant destination where locals and international visitors come together to enjoy an atmosphere that is both relaxed and sophisticated. For a brand deeply rooted in Mediterranean heritage, the district’s open-air setting, dynamic energy and natural connection to fashion and leisure made it a natural fit for our store.

For those discovering Toni Pons for the first time, how would you describe the brand’s history and craftsmanship, and what you feel makes it stand out today? 

Toni Pons was founded in Spain in 1946 and has remained a family-owned company ever since. Our heritage is deeply connected to traditional espadrille craftsmanship, particularly the use of natural jute soles that are still handcrafted by skilled artisans. Each pair is made with great attention to detail, using high-quality, natural materials that ensure durability, breathability and exceptional comfort. While we remain faithful to the artisanal processes that are at the heart of the brand, we continue to evolve our designs to suit modern lifestyles.

As a retailer known for balancing tradition with modern style, how do those values come through in the experience you’re creating at the Lincoln Road store? 

At the Lincoln Road store, we wanted to create an experience that reflects the essence of the brand: natural, warm and effortless. The store design highlights organic materials, light tones and a relaxed atmosphere that mirrors our Mediterranean roots. At the same time, the assortment reflects contemporary design and versatility, allowing customers to find footwear that feels both authentic and modern.

Lincoln Road attracts a mix of locals, international visitors and fashion-focused shoppers; how does that diversity influence the way you curate your assortment for this location? 

That diversity is actually one of the most exciting aspects of Lincoln Road. Our assortment reflects a balance between traditional espadrille styles and more contemporary silhouettes. We consider the needs of residents looking for everyday comfort, travelers seeking something stylish yet practical, and fashion-conscious customers who appreciate distinctive design. The result is a curated selection that captures the versatility of the brand.

As a newly opened business on Lincoln Road, what has surprised you most about the energy, foot traffic or overall rhythm of the district? 

One of the most striking aspects has been the constant energy throughout the day. From morning walks to evening strolls, the district maintains a lively and welcoming rhythm. The diversity of visitors creates a dynamic environment that makes the area feel globally connected.

How do you see Toni Pons contributing to the Lincoln Road experience for people who are shopping, strolling or spending an afternoon in the area? 

We see Toni Pons as part of the lifestyle experience that Lincoln Road offers. Our store invites people to discover the craftsmanship behind our products and connect with a piece of Mediterranean culture. We hope our space adds warmth, authenticity and style to their visit.