What factors influenced your decision to open your business on Lincoln Road?

Lincoln Road offers the ideal setting for Andrés Carne de Res, combining high foot traffic, a strong tourism market, and a diverse, high-spending customer base. As one of Miami Beach’s busiest pedestrian areas, it attracts both locals and international visitors seeking premium shopping, dining and entertainment. Its proximity to major attractions like the beach and Art Deco District enhances its appeal, while the surrounding luxury retailers and top-tier restaurants elevate brand perception.

The district’s rich cultural scene, featuring art galleries, live music and events, aligns with Andrés Carne de Res’ energetic and artistic identity. Additionally, Lincoln Road’s vibrant nightlife supports a restaurant known for late-night dining and entertainment, ensuring a

steady flow of guests. The area’s economic stability and reputation as a premier commercial district further solidify its potential for long-term success. With a diverse demographic of families, professionals and young adults, Andrés Carne de Res has the opportunity to create a landmark dining experience that captures the lively spirit of Miami Beach.

How did you assess the demographics and target market surrounding the destination before selecting your business location? Please explain.

To assess the demographics and target market of Lincoln Road, we analyzed industry data, public studies like NRA reports and Miami’s Visitor Industry Overview, and insights from Lincoln Road’s management and Placer.ai. This helped us understand key factors such as age, income, diversity, household composition, visitor volume, spending habits and purpose of visits. We also examined lifestyle preferences to determine if our concept aligned with the area’s dining and entertainment scene while segmenting the market by consumer groups. Additionally, by visiting local restaurants, we analyzed pricing and unique selling points to effectively position Andrés Carne de Res.

Did the proximity to competitors influence your decision-making process? Please explain.

Yes, the proximity to competitors on Lincoln Road played a key role in our decision-making. Competitors provide insights into market trends, customer preferences and potential gaps Andrés Carne de Res could fill. With its high-energy atmosphere, live entertainment, family-friendly options and distinctive decor, Andrés offers a unique dining experience that stands out. Being near other restaurants increases foot traffic, allowing us to attract diners seeking variety. By strategically positioning our brand and capitalizing on peak seasons and events, we see competition as an advantage rather than a drawback.

What specific advantages do you feel Lincoln Road offers for your business? Please elaborate on your answer.

Lincoln Road offers Andrés Carne de Res unparalleled visibility, foot traffic and alignment with its vibrant, high-energy dining concept. The constant flow of pedestrians, diverse customer base and proximity to iconic attractions like South Beach and the Art Deco District ensure consistent foot traffic and appeal to families, foodies and nightlife enthusiasts.

With its unique Colombian concept, live music and festive atmosphere, Andrés will complement the existing dining scene while attracting those seeking something different. The location also offers significant marketing potential, with a social-media-friendly environment that will amplify the restaurant’s visibility year-round, leveraging Miami’s constant influx of tourists and events.

What market, demographic or economic trends did you consider when selecting Lincoln Road to open a business?

When selecting Lincoln Road to open Andrés Carne de Res, several market, demographic and economic trends were considered, including Lincoln Road’s high tourist traffic, affluent and diverse local demographics, Miami’s large Latin American community, the growing demand for experiential dining, and the area’s post-pandemic economic recovery. These factors, combined with Lincoln Road’s iconic status and high disposable incomes, created a prime opportunity for Andrés Carne de Res to stand out as a unique dining and entertainment destination.

What role, if any, did the BID have in your opening?

The BID played a supportive role in the decision to open Andrés Carne de Res by enhancing the area’s appeal through its efforts to promote Lincoln Road as a premier destination. The BID’s initiatives, such as marketing campaigns, event organization, beautification projects and improvements to pedestrian infrastructure, helped create an environment that aligns with the restaurant’s lively and experiential brand. Additionally, the BID’s focus on increasing foot traffic and fostering a thriving business community provided a strong foundation for a successful soft opening and launch of our brand.

How do you envision your business’ future development and growth?

Andrés Carne de Res’s future growth can be envisioned as a global expansion, rooted in key cities that align with the brand’s energetic dining concept, Colombian culture and vibrant entertainment.

In the United States, Florida and Texas present immense opportunities. Cities like Orlando, Tampa, San Antonio, Houston and Dallas have booming restaurant scenes and an appetite for innovative dining concepts. As a global culinary hub, New York would also be a vital location for Andrés Carne de Res to reach locals and international tourists, further establishing the brand’s global reach and recognition.