1. What factors influenced your decision to open your business on Lincoln Road?

Answer:
Lincoln Road has always been a booming attraction for residents and tourists. The remodeling of the convention center and the surge in business activity happening throughout Miami were major factors. New high-end hotels in the area created an opportunity to attract a mix of high-end tourists and local businesses. Lincoln Road’s proximity to affluent residential areas was also key in our decision. At the time of signing the lease in 2017-2018, many large competitors were focusing on Brickell, making Lincoln Road a more attractive option for our business.

2. How long have you been open on Lincoln Road? Same location, or have you relocated within the BID area?

Answer:
We signed the lease in 2018 and began construction in 2019. We opened in January 2020, six weeks before the start of the pandemic. Unfortunately, we closed in March 2020 and reopened in October 2020. In December 2022, due to the great success and demand for our Members Club, we expanded our concept on the second floor of the building, adding MILA 2nd Floor, MM (Members Club), MILA Lounge, and MILA Omakase. We have remained at the same location within the BID area.

3. How did you assess the demographics and target market surrounding the destination before selecting your business location? Please explain.

Answer:
Our primary motivation was the location itself and the potential to infuse it with our desired energy, ambiance, and creative vision. We evaluated the demographics and target market by analyzing direct competition in the area. Juvia’s notable success from 2012 to 2015 provided valuable insights into guest profiles and target markets. We believed there was a greater opportunity for success in Lincoln Road, which had demonstrated potential but was not yet saturated with high-end restaurants, unlike the Brickell area.

4. Did the proximity to competitors influence your decision-making process? Please explain.

Answer:
Yes, the success of Juvia solidified Lincoln Road as a prime location for  stablishing a thriving business.

5. What specific advantages do you feel Lincoln Road offers for your business? Please elaborate on your answer.

Answer: Creating a welcoming environment for both locals and tourists, Lincoln Road provides a clean and safe area.

6. How did the accessibility, such as distance to Lincoln Road from other prominent neighborhoods, impact your choice of location?

Answer:
The accessibility and proximity to Lincoln Road from other notable neighborhoods in Miami Beach, influenced our choice of location.

7. What market, demographic, or economic trends did you consider when selecting Lincoln Road to open a business?

Answer:
We carefully considered market trends, demographic patterns, and economic
indicators, we focused on high-net-worth residents, discerning travelers, and affluent visitors to the area.

8. What role, if any, did the BID have in your opening? The BID was instantly supportive of our opening and have helped tremendously over the years to mitigate situations with the city, promote our business.

Answer:
They were immediately supportive and have been instrumental in assisting us over the years. In 2015, when business was declining, they were optimistic and helped mediate with the city. Their support has been invaluable in navigating various situations with the city and in effectively promoting our business within the community.

9. How important was the visibility and foot traffic surrounding Lincoln Road for your business strategy?

Answer:
Visibility and foot traffic were not relevant in our business strategy. We wanted to create a destination, an unparalleled experience that would attract guests and encourage them to revisit.

10. Did you conduct any market research or feasibility studies before finalizing the location for your business?

Answer: None, we felt confident in our decision and did not conduct further research.

11. How do you envision your business’ future development and growth?

Answer:
MILA has seen continuous growth over the past four years, and we are actively
planning expansion into new markets to further extend our success.

12. Do you have any personal connections to Lincoln Road? If so, what are some of the aspects of the district that you particularly appreciate?

Answer:
Lincoln Road is a vibrant destination that balances the energy of Miami with a relaxed, welcoming atmosphere. It is pedestrian-friendly in an inviting environment for both locals and visitors to enjoy leisurely walks, boutiques, art galleries and more.

13. What are your predictions for the future of Miami Beach as a whole?

Answer:
The future of Miami Beach appears promising, with continued growth and
development. It is likely to see further revitalization and increasing effort on sustainability with initiatives aimed at addressing climate change impacts and enhancing the city’s infrastructure. The real estate market is expected to remain strong, driven by demand from both domestic and international buyers. It will also maintain its status as a vibrant and dynamic city, offering a high quality of life and economic opportunities for residents and businesses.