HOURS
Mon-Friday, 10-9pm
Saturday 10-10pm
Sunday 11-8pm
The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores which stocked good quality, well designed, and inexpensive products that were mostly manufac-tured in China. With his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world.
MINISO’ s original intention was to enable the young generation to enjoy life through high-quality products and services. He wanted customers to have affordable, well-designed, quality products.
Through consumer insights gained from its international operations, MINISO evolved its definition of “extreme a ordability”, while proposing the concept of “interest-based consumption” for the first time in the retail industry. To meet the needs of young consumers, MINISO innovates through co-branding partnerships with popular license holders, its excellent designs, and trendy technology , and launches products that are visually pleasing, easy to use and fun to play with.
825-29 Lincoln Road
