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Pride247 – April 4-June 30

By May 31, 2024June 3rd, 2024No Comments

Lincoln Road


April 4 - June 30


Lincoln Road, has announced a new public art installation to celebrate Miami Beach Pride, which brings together members of the lesbian, gay, bisexual and transgender community, their friends, allies and supporters in celebration of the unique spirit and culture of the LGBTQ+ community. The three-month installation, titled “PRIDE247,” on view through International Pride Month from April 4 through June 30, will highlight the artistic vision of AMLgMATD, a Miami-based collaboration between Laz Ojalde and Natalie Zlamalova. The works of art and design by the dynamic duo reflect their passion for unique and often overlooked materials.

The pair channels their colorful creativity into reconstructing the LGBTQ pride flag by using individual polypropylene webbing straps that weave through the palm trees hovering Lincoln Road’s Euclid Oval. Strategically located in the heart of the pedestrian-only promenade, the artwork will become the focal point of the picture-perfect gathering space as a subtle reminder that we are individuals who together weave the fabric of our society. Additionally, the artists will elevate the district’s entry points on Washington Ave. and Alton Road, as well as the Euclid Oval, by incorporating colorful textile sleeves to all the planters reflecting the pride progressive flag. AMLgMATD’s approach involves redefining environments using repetition with familiar and unfamiliar materials in site-specific settings while integrating historical, geographical and cultural research into their artistic visual language.

“PRIDE247 uses the simplicity of lines to reflect connectivity,” said Laz Ojalde and Natalie Zlamalova, the creatives behind AMLgMATD. “The original rainbow flag with its original 8, then 6 colors, was designed by Gilbert Baker in 1978 for the San Francisco Gay Freedom Day Parade under Harvey Milk’s administration, to symbolize love, happiness, peace, understanding, inclusion, and hope, all under the umbrella of a rainbow in the sky. The “PRIDE247” installation deconstructs and reconstructs the pride flag allowing the individual webbing straps to intertwine in the same way we as humans make up our multifaceted society.”

AMLgMATD, a Miami-based collaborative studio established by Laz Ojalde and Natalie Zlamalova in 2014, experiments in works of art, design objects, and environments that reflect their love of unusual and overlooked materials. AMLgMATD’s modus operandi consist of incorporating historical and geographical research into their visual language, playing with the sense of nostalgia, the application of familiar materials onto new forms and unexplored materials into familiar settings, and redefining their surroundings.

AMLgMATD’s works and projects are collected and contracted by private and corporate clients in Miami, New York, and Los Angeles to name a few, and their WEBSTR stools are available throughout the US in both boutique and museum stores.

For five consecutive years, AMLgMATD had been invited to participate in creating public seating & installations at UNTITLED, ART in Miami Beach during Art Basel. AMLgMATD was selected by the jury in the City of Miami’s Art in Public Places program to complete a large-scale mural and custom hand-made breeze block security wall at the new ASPCA Community Veterinary Center in Liberty City, Florida, which was awarded the “AIA Miami Honor Award of Excellence” for Divine Detail (2020) and the “IIDA South Florida Chapter BRAGG 2020 Award” (2020).