Miami Beach’s iconic Lincoln Road pedestrian corridor is all set to wrap Morris Lapidus’ mid-century modern “Lapidus Follies” in vibrant LGBTQ+ rainbow colors to celebrate Miami Beach Pride in April. The Lincoln Road Business Improvement District (BID) has partnered with the Miami Beach Pride organization to show its support for the LGBTQ+ community in a big, visual way. Throughout the month of April, visitors can experience the colorful Rainbow Road and snap photos with four rainbow sculptures located at Shade structure on the 1000 block, The Triangle on the 500 block, Euclid Oval on the 600 block, and Square Arches on the 700 block using the hashtag #LoveOnLincoln.
The Lincoln Road BID and its businesses have created exciting programming to celebrate Pride. For example, Casper will support Miami Beach Pride by offering 15% off on purchases from March 31 to April 16, 7 For All Mankind will offer an extra 25% off on purchases of $300 or more along with a Pride T-shirt, while Jo Malone is providing 15% off on purchases of $155 or more along with custom rainbow blooming bouquets. Moreover, MAC will offer a pride makeup glow-up on April 15th and 16th, where visitors can come in, add some color and sparkle to their look, and take photos at the glitter and selfie station.
As part of the Love on Lincoln campaign, visitors are encouraged to experience Rainbow Road and “Roll Out the Rainbow Carpet” and share their photos with the hashtag #LoveOnLincoln.
Pride Structures
For Pride Month Lincoln Road is showing its colors! Check out the installations and the map below.
Pride Retail Offers
Stay Tuned for special pride-month offers from Lincoln Road Retailers!
Pride Events
Pride Lights The Night on Lincoln Road
Friday, March 31, 2023 at 7:30 p.m.
NOTE – the event will be at Euclid Oval, 700 Lincoln Rd this year!
Directly following the Pride Flag raising, we invite you to join us for another free event in which we light up the sky in Pride colors in memoriam of the Pulse Nightclub and Club Q shootings, tragedies that shook our community to the core. In honor of those victims, survivors and families who were affected by these tragic LGBTQ+ incidents, we will have special guest speakers and a string trio play as we illuminate the night in remembrance.
To initiate this event we will flip a giant light switch to light up the road. Be among the very first to see Miami Beach transform into a sea of colors that represent the shades of our LGBT+ community! As another event that’s completely free for our community, it’s the perfect way to kick off the week.
A special thank you to the Lincoln Road Business Improvement District for sponsoring this event.
Pride Lights The Night on Lincoln Road
Friday, March 31, 2023 at 7:30 p.m.
Euclid Oval, 700 Lincoln Rd., Miami Beach, FL 33139
Pride Structures
Retail Offers
Nespresso
For the Month of April, we will have a Special Recipe that we will offer at a 20% Discount in our To Go Bar.
On Thursday, April 13th from 5-7 PM we will celebrate pride with a $1.00 recipe drink at the To Go Bar (5-7 PM).
Jo Malone
offer for 15% a purchase of $155 or more. In-store activation Saturday, April 1st ,we will have custom rainbow blooming bouquets with every purchase!
Museum of Illusions
Through April 30, mention Promo code Pride 23 and receive 30% OFF Tickets
7 For All Mankind
Extra 25% off on purchases of $300 or more along with a Pride t-shirt
Casper
15% off on purchases from March 31-April 16th
MAC
Opening early at 9am Saturday and Sunday, April 16&17, to add some color and sparkle to their look before the Pride Parade and take photos at the glitter and selfie station.
Check out these retailers showing their Pride Support
Havaianas
RayBan
Sunglass Hut
Showfields
Akira
